OUR QUALITY

Expert Choice 

Carefully selected. Expertly assessed. 

More choice isn't automatically better choice. 

Our nutritional experts carefully assess products before they become part of the VitaminExpress portfolio. We look beyond the front of the label, considering the ingredients, formulation, dosage and overall quality behind each product. 

What we look for 

Quality & purity — The quality, source and form of the ingredients. 

Formulation & dosage — How ingredients are combined and the rationale behind their dosages. 

Quality standards — The standards behind the development and manufacturing of the finished product. 

Efficacy — The nutritional and scientific rationale behind ingredients and formulations. 

Innovation — New ingredients, formulations and concepts that can meaningfully improve our portfolio. 

Our own formulations 

Alongside products from carefully selected brands, our portfolio includes formulations developed with our own expertise. 

This allows us to apply the same principles we use when curating our portfolio directly to product development — from ingredient selection and formulation to the finished product. 

Quality isn't just a promise. It's a selection process. 

Every product has to earn its place in our portfolio. 

That's Expert Choice.